SEO - Search Engine Optimization

SEO -Search Engine Optimization : SEO is the process of getting traffic from organic or free search results from search engines. All major search engines such as Google,Yahoo and Bing etc..., SEO is the activity of optimizing webpages or websites in order to make them search engine friendly, getting higher position in the Search Engine results. SEO has divided into two factors: 1. On-page optimization - what can be done on the pages of...

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Introduction of Digital Marketing

Digital marketing is the advertising medium, where the promotions happens for products or brands via the internet, social media, mobile phones and digital media. Every marketer needs to understand how to exploit digital marketing tools and techniques in order to improve their customer value proposition and overall competitiveness. That means designing an accessible, usable and value-adding website and using a range of inter-related digital...

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