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Thursday 11 September 2014

SEO - Search Engine Optimization

SEO -Search Engine Optimization :


SEO is the process of getting traffic from organic or free search results from search engines. All major search engines such as Google,Yahoo and Bing etc...,

SEO is the activity of optimizing webpages or websites in order to make them search engine friendly, getting higher position in the Search Engine results.


SEO has divided into two factors:


1. On-page optimization - what can be done on the pages of website itself.which includes providing good content,good keywords selection and putting on the correct places, giving appropriate title to every pages.


2. Off-page optimization - which covers activity that take place elsewhere like directory submission, link building, link exchange etc...,

On-page SEO checklist:                                          Don't :

1.Start with your keyword and analysis.                1.Duplicate content
2.Meta Description.                                              2.Duplicate title tags
3.Meta title                                                         3.Keyword repetition
4.H1 & H2 tag                                                      4.Hidden links
4.Fresh content
5.Keyword density
6.URL structure
7.Sitemap
8.Favicon

Once you complete On-page correction of website / webpages. Start to play with google analytics to collect the website datas.